INDIGO: BUSINESS AND CREATIVE MOMENTUM IN STRONG SYNERGY
A feeling of optimism prevailed as Première Vision Pluriel closed its doors this past 14 February. By bringing together 58,000 textile industry professionals (+ 5.8% over February 2012) and 1,742 international exhibitors,
its shows demonstrated once again their strength and vitality.
The spring/summer season is always decisive in terms of textile patterns and design. More than ever, buyers are looking for unique, creative and original designs to give that special something to their collections. Recognizing the importance of the next session (12-14 February 2013), and to meet the expectations of a fashion market always avid for news, Indigo, the leading trade show for textile patterns and designs, has rigorously selected the top studios and independent designers. These exhibitors have a twofold interest in taking part in the show: it allows them to meet with their key clients and prospects, the fashion brands, and also provides them access to a choice group of potential clients - the weavers exhibiting at the world’s premier fabric show, Première Vision. With 176 exhibitors now registered (as against 157 in February 2012), the Indigo offer is seeing remarkable growth.
In spite of the economic climate, the Indigo Paris Fashion edition shows consistency and energy over the duration, as demonstrated by the number of visitors topping 14,000 - 14,067 this session against 14,050 in September 2011 - and an offer from 194 exhibitors that is as rich and diversified as it was prior to the 2008 crisis.
This September 2012, Indigo once again demonstrates the richness and relevance of a creative offer that has enabled it to meet the challenges faced by the txtile/clothing sector in recent years. (...)
© Première Vision SA / Stéphane Kossmann, Charles Siaux
Despite a slight decline in visitor numbers, essentially due to an exceptionally high comparable base in February 2011, Indigo has maintained its high-quality level of visitors, with a total of 13,834 visits to its 157 exhibitors, down 5.03% over the last year edition that had reached record figures with more than 14 000 visits. Indigo, like the other shows in the Première Vision Pluriel group, had an excellent first day, confirming the good business feeling. Indeed, when considered outside of the limited number of visitors from schools this February 2012, show attendance by industry professionals rose by 2.6%.
For the «fashion» edition of the show, and as part of Première Vision Pluriel, Indigo is showing stability in a suddenly more difficult environment. Last January, the New York edition had an exceptional increase of 27% of its visitors.
© Première Vision SA / Stéphane Kossmann, Charles Siaux
Compared to the September 2010 session, the first held over three days, attendance increased by 17% with 14,059 visits. There was a rise in visitors from all countries, including France (+11%) and abroad (19%), which represents over 72% of visitors. France (3,919 visits), the United Kingdom (1,382, + 8.5%), Italy (1,214, + 31%) and Germany (939, + 13%) remain the four leading visitor-countries.
But changes are transpiring in the leading group, with notable increases from a certain number of countries. Mainland China/Hong Kong was the surprise this edition, coming in fourth position with 728 visits, up 36% over September 2010, confirming a trend that began in February. With its booming economy and a population hungry for new products, China is emerging as a "major consumer of creativity", and thus a market worth exploring for design studios, who confirm that Chinese brands are now buying creative products.
There was also an excellent performance by Turkey (+ 26%, 603 visits), the United States (553, + 16%), Brazil (258 visitors, + 40%), and at a lesser level visitors from India (+ 79%) and Canada (+ 30%). These are all signs that confirm a fundamental shift, and the emergence of new markets for the exhibiting studios.
(...)
© Première Vision SA / Stéphane Kossmann, Charles Siaux
Whatever the industry, from haute couture to swimwear or accessories, buyers are looking for original, unique and creative patterns to add that extra something to their collections. Aware of this, especially as the industry begins moving out of the crisis, studios and independent designers favour shows to put them in direct contact with international clients and prospective customers. As the leading international trade fair for textile designs and creation, Indigo is part of this approach, and the September session of Indigo Paris is looking auspicious.
181 exhibitors from 16 countries have registered to date, a nearly 6% increase over the 171 exhibitos showing last September. Among them are 20 new exhibitors from nine countries: 6 French, 4 Brazilians, 3 British, 2 Japanese, 1 Italian, 1 Dutch, 1 Mauritian, 1 Bulgarian, 1 American (see attached list). These newcomers, who have chosen Première Vision Pluriel for their first show participation, speak to the vitality of decoration across the globe.
(...)